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Making a good domain name April 22, 2008

Posted by maximmm in Advices & Hints, search engines, SEO.
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Hi, guys! Today I’d like to speak on the theme concerning domain name of your site notably how to select a good domain name. It’s a vital question in your marketing campaign because in order to visit your site a user must see and choose the name of it. So what is the best method to select a good domain name?

Starting up your site don’t hesitate to consult a SEO expert. It would be useful for you. Actually you should do this just before you choose a domain name of your future site. As a rule a good SEO expert has good knowledge and experience and he’ll definitely share his skills with you (of course not for free). You know that good domain it’s a real benefit in future of your site. If you want to avoid SEO expert and will use your personal knowledge don’t miss my simple tips that work!

Let’s image that you have a company name like NSD Associates but regrettably you have no any visitors from organic search (it happens with everyone ) you can register the domain name as NSD.com or NSD.net depending on your wish and availability. You’re able even to look for country specific TLDs (top-level-domain) like .co.uk, .fr etc. It depends on the place where you are.

But in case you want to use your website as sales point and the internet as the customer source, you would need to think differently. Let’s come to a real life situation. So you are trying to sell SEO services online and you have already given the name to your company, it sounds like ABCDE Associates for example. After this you are looking for a suitable domain name. It might be ABCDE.com. Does it say anything about your company? Will you encourage audience remember it easily? I don’t think so!

The best approach is to find and insert the key business words into the domain name – for example buybest.com can be a good domain name where the people will easily remember the name for the specific service you are specialized in. So easiness and accuracy is the best way to follow. Besides such domain names would also help the search engines (your potential customer source) to identify and competence what you are dealing with to offer you relevant visitors. And in future it would definitely help to advance and improve search engine rank of your website.

You have to find out the key phrases that people usually use to search the product you are offering (here it is SEO Services). Now if the domain name buybest.com is not available, we would try different change and combination of keywords and at the same time you have to try to keep the name short and easy enough to understand it from the first site. Here reliable software development process plays a great role…

However, it is always better to use a fixed and commonly used name if you don’t want to choose a specific name about the service or product you are offering. Then if you are offering some services to people of a definite geo location, you can add the location name in the domain name. For example, if you are offering SEO services for California based businesses, you might have a domain name like California SEO or as your domain name.

But do not use different names as your website title and domain name. For example if you use a domain name Californiabuybest.com and use the title to be Big Choppers Associates, it may bewilder your visitors. It is always better to use the same words for domain name and business name.

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