SeoArt

Do we make our blogs for user or search engines? April 1, 2008

Sometimes creating a new blog I wonder whether it’s worth for reader audience, if people coming to my blog get interesting and useful data. You know that the Internet itself frequently seems to be a place filled of foolish trash and junk. It’s so easy to make a blog and fill it with everything you want. What’s more putting Ad Sense, for example, to the newly made blog means potential revenue and getting extra money. The employment level in the Internet world is unbounded. So you can’t say you have no job if you have access to the Internet. Hence, you can find or even create a job that’ll bring profits in years to come. But there is a vital question concerning bloggers’ decorum: do we make our blogs for users or search engines? To be honest, I don’t really care about this issue –why should anyone worry about this if he gets money and feel cheerful? But the question remains: how many of us make and promote their blogs not for search engines but for user. I can immediately answer – a slight percent from majority. Nevertheless I’d like to tell about what’s more important: creating sites for users or the engines.

On the whole site should be designed for the user, with search engines in mind. You know that Google says and advise its users not to do anything particular for the engines. Further on they make a webmaster tool service where a user can submit a sitemap and receive data concerning the algorithm how the search engine operates. This function gives new site owners a little bit of confusion. To my mind people like sites that are easily to navigate pleasing to the eye and that help sell whatever it is you need to. It’s important when pages are be set up as landing pages. Due to this approach you can give the visitor everything they need to make a purchase or fill out a form. Within this you can optimize these pages for the engines and use the pages for your PPC campaigns. My thought is that doing sites this way brings the visitor a much better experience.

Interestingly that the excellent site is not only user friendly, but optimized for the engines. The site owner has to be aware of people wish: where they go and what product they need. The worst thing is when people are landed on a page that is optimized for a phrase but offers no information about it. This way of SEO brings the user a bad experience and you a missed sale. Once you have a page optimized, you can simplify the transition from viewing what you have to offer to facilitating a purchase. You can provide related content and links as well. This will help with your PPC because Google is now comparing the relevance of your landing pages with the keywords you buy.